In every game, field event, or business, the torch must be passed on to the next person or generation in order to keep the legacy moving forward.  As a Bernina Brand Ambassador, I am always on the look out for others that could or may do what I do.  I have often wondered, what if I tell someone about this position, and they do better than me?  What if, I tell my Bernina Rep about someone, and then I get the boot?  These things we all ponder, especially in such a competitive field, as it has become in the sewing community.  We look at another person and think: 

“Wow, I want what she has….She doesn’t seem to be doing any better than me!.. I have more followers, more hearts, more likes, prettier pictures, I spent a lot $$$ on my blog!!  So, maybe, I’ll just bite off of her so I can be seen by the the “BIG” boys, do what she does, so I can be chosen to take her place.”  That’s what I’ll do!!””

So we set out to make it happen, quietly and meticulously, scheming and planning for that opportunity to pounce on the one hope that we will be recognized and chosen to become that prized “IT Girl.”  The cream of the crop of sewing machine ambassadors.  

“WAIT!!”  You don’t need to go there!!! Just ask me.  I’ll help you.  I want to pass the baton, this job is temporary for all of us.  So, please ask me, because I want another great person do a great thing in the sewing community.  I want to know that that person whom I’m passing the baton to is worthy and hungry to lead the pack after I’m gone.  Please ask y’all….BERNINA USA is looking for more folks like us to take the charge for the next few years.  Checkout the Kollabora site and read more about the BERNINA USA collaboration.  You could be the next “IT Girl” of sewing machines.
Some things, to keep in mind…
  • The fun part…You will receive a new machine on loan if you are selected as an Ambassador
  • The work….You will need to “write” tutorials which will be considered for review and maybe added to their website and published on the WeAllSew Blog.

  • Take lots and lots of step-by-step process pictures of every step in your sewing process.  
  • Learn your machine!!!  Study it, take the classes at the dealer which are required.  They are from 16-24 hours total depending on your machine.
  • Sell, sell, sell the machine to everyone you know.  Well, not exactly like a salesperson, but more like a true “Loyal” BERNINA owner would. If you don’t “really” love the machine, no matter the company, this part will be hard for you.  
  • BE LOYAL!!!  For me, I would buy a BERNINA even if I wasn’t getting one to use for free.  (Think about it…you know the cost.)
The glamour is in the brand, the work is in the process of sharing the brand.  You become “their” Brand representative in addition to your own brand.  Have fun, join in the fun.  
  • Write some process tutorials or tips for the Kollabora blog so you can be considered.  
  • Show lots and lots of pictures to show the steps you want to present.  Don’t just show the final product…they want the entire process.
  • Show how you stitch the project on the machine…it is okay if its not a BERNINA right now. Just show all the steps.
  • Pictures, pictures and more pictures.  
I welcome your questions and comments.  I want to see some great people join the ambassador program.  


28 Thoughts on “BERNINA Brand Ambassadors Wanted!!! Tips from a Brand Ambassador

  1. Great tips and advice! Thanks for unselfishly sharing.

  2. This would be an awesome opportunity! It seems really time consuming though. I'm glad you are sharing to help someone else. 😊

  3. You are welcome Faye.

  4. Do you have to be an advanced sewer to apply?

  5. This will be a awesome addition to my Perfume Lettuce, LLC brand. Plus working with a great machine would be a plus!

  6. Oh Thank you so much for sharing. I want to apply but I feel very nervous after connecting with you and the other ambassadors you introduced us to.

  7. Doesn't hurt, just go to the Kollabora website and submit an entry.

  8. Go for it…submit your entry at the link above on the Kollabora website.

  9. I'm sure there are different requirements…check out the link I gave above.

  10. It depends on how much others stuff you have to do…a lot of these people of very comfortable with the work involved.

  11. Oh Andrea, you're so sweet and generous! So glad I met you at austin PR weekend 🙂 I might check this out…

  12. Thanks for letting us peek behind the curtain on what it takes.

  13. Awesome post! Thanks so much for sharing!


  14. Terrific Sharon….I enjoyed meeting you as well. Go for it, it never hurts to try something. I so clearly remember you telling me the same thing that weekend about presenting myself and my ideas. Well, right back at you!!

  15. Hello Bianca, You are welcome.

  16. Yes ma'am, Chinelo. You are welcome. Go for it, it really is an honor.

  17. I always appreciate the way you are so willing to share information! Thanks Andrea!!!!

  18. Anonymous on February 10, 2016 at 8:49 pm said:

    So I use my camera; my computer; my lighting; my time to learn the machine, sew, write and edit instructional material and images (not simple); and buy my own fabric, thread and notions while slowing my production to a snail's pace all for the privilege of borrowing a sewing machine?

  19. Exactly, Anonymous….No compensation. I you purchase anything for this machine you may be able to sell after you return the machine. But, like I said about about being promoted on their blog if they choose to send your information out in their email marketing blast.

  20. Do you have to complete the project you put up there or do you just need to write it up and take pictures as you are working on them?

  21. I want to check this out! You inspire me, and I appreciate you unselfishly sharing this info!

  22. This is really sweet of you Andrea to share with others! As an investor, you've actually got me thinking about purchasing a Bernina! I am overdue for a new machine and was researching which ones I want it to look at. So far Bernina is first and Babylock a second.

  23. …whoops, I meant "ambassador" not "investor", LOL! (Devil AutoCorrect)

  24. Both…they like to have pictures of completed garments and you highlight a tip or technique as the tutorial for the post. So, no need to have a tutorial for the entire garment, just a portion of the garment and display how the technique fit into the whole scheme of the finished garment.

  25. You are more than welcome Emerald.

  26. Well let me know because I can get you a rebate coupon for $100 off any machine or serger over $1000. Thats on top of any other sale going on at that time. You just have to watch a demo of me showing something about the machine on my scope.

  27. Yeah autocorrect has a mind I just know it.

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